Understanding why your company exists and how it should behave has to be understood before doing anything else.
Without knowing these critical guidelines, how can you possibly develop an accurate strategy that everyone can understand?
Key advantages:
Alignment
When everyone in your organization understands and buys into your mission, vision, and values, they can align their actions and decisions with the company's overall goals. This alignment can help ensure that everyone is working toward the same objectives, which can increase productivity and efficiency.
Clarity
A clear mission, vision, and values can help employees understand the purpose of their work and the impact it has on the company and the wider world. This can create a sense of meaning and motivation, which can lead to higher levels of job satisfaction and engagement.
Differentiation
Your company's mission, vision, and values can help set you apart from your competitors. By clearly articulating what you stand for and what you're trying to achieve, you can create a unique identity that resonates with customers and stakeholders.
Decision-making
When faced with difficult decisions, your company's mission, vision, and values can serve as a guiding framework. By asking whether a particular action aligns with your values or moves you closer to your vision, you can make more informed and consistent decisions.
Employee Retention
Employees who feel a strong connection to their company's mission, vision, and values are more likely to stay with the organization over the long term. This can reduce turnover and help you retain top talent.
Customer Loyalty
When customers understand and connect with your company's mission, vision, and values, they may be more likely to become loyal advocates for your brand. This can lead to increased sales, word-of-mouth referrals, and a positive reputation in the marketplace.
Time requirement:
Five (5) 1-hour meetings with the company management team. Can be done via Zoom but has better results in person. Time away from our sessions to contemplate the future of your company and then the ability to articulate your thoughts in writing. You will be provided a supportive framework to make this an easy and fulfilling exercise that you can reuse annually. Involvement: Willingness to gather and agree upon the most important driving goal for the company with an accountable deadline that can be achieved and celebrated.
Deliverables:
A well-written company Vision document that will keep the owner enthused and on track in times of stress. A provocative external Mission Statement that will drive new business and increase sales. An understanding of how and when to re-write these critical drivers in the future. A clearly defined, reasonable, and accountable 3-part internal economic Mission that everyone can understand and align their supportive employee KPI goals against.
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Time requirement:
Four (4) 1-hour meetings with department heads and a team of employees who are enthused about improving the culture of the company. Recommended to be done in person.
Involvement:
Jason will provide a supportive and easy-to-follow curriculum with thoughtful homework for each employee to do outside of the class. Some meetings will be discussions on culture and others will be a fun workshop format that provides structure in choosing the right values.
Deliverables:
Up to 5 Values with clear, bespoke definitions, which will be used in everyday life. Jason will organize and craft the final values statements based on employee homework and input. An action plan to guide daily business decisions and onboard employees using the 5 Values.
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